Head of Product Marketing - Remote

Overview

This leadership role offers the opportunity to define and execute a comprehensive product marketing strategy for a suite of healthcare technology solutions.

In Short

• Develop and lead the overall product marketing strategy aligned with business objectives and market trends.
• Conduct market research, competitive analysis, and TAM/SAM/SOM assessments to identify opportunities in the SMB healthcare IT space.
• Define product positioning, messaging frameworks, and unique value propositions tailored to target customer segments.
• Oversee go-to-market plans for new product launches and existing products.
• Build and evolve the Voice of the Customer (VoC) strategy.
• Establish and track key performance metrics (KPIs) to measure campaign effectiveness.
• Collaborate cross-functionally to support sales enablement and customer engagement programs.

Requirements

• Proven experience in product marketing, preferably in the healthcare sector.
• Strong analytical skills with a focus on market research and competitive analysis.
• Excellent communication and collaboration skills.
• Ability to develop strategic marketing plans and execute them effectively.
• Experience in managing and mentoring a team.

Benefits

• Opportunity to lead a high-performing marketing team.
• Work in a growing healthcare technology company.
• Flexible work environment with remote work options.
• Competitive salary and benefits package.