Head of Product Marketing - Remote

Overview

Gelato is the Onchain Cloud Platform powering the most ambitious teams in crypto building the next generation of web3 applications.

In Short

• Responsible for the development and execution of Gelato’s product marketing strategy.
• Build, organize, and execute product launches and initiatives.
• Own, plan and execute the product marketing content calendar on social media, predominantly Twitter.
• Craft compelling product positioning and messaging.
• Create market and competitive analysis, client case studies, and product positioning.
• Work closely with strategic Rollup as a Service clients.
• Collaborate with infrastructure providers and application teams.
• Work closely with the product team to understand technical features.
• Measure and report against the performance of product marketing initiatives.
• Conduct market research and competitive analysis.

Requirements

• Experience in product marketing, preferably in the blockchain space.
• Strong understanding of web3 applications.
• Excellent communication skills.
• Ability to work collaboratively with cross-functional teams.
• Proven track record of successful product launches.
• Experience with social media marketing.
• Analytical skills for market research.
• Creativity in crafting marketing content.
• Knowledge of competitive landscape in blockchain.
• Ability to measure marketing performance effectively.

Benefits

• Opportunity to work in a fast-paced startup environment.
• Be part of a pioneering team in the blockchain industry.
• Work with leading clients in the crypto space.
• Flexible working hours.
• Potential for career growth and development.