Director, Enterprise Marketing - Health Plans - Remote

Overview

This strategic role focuses on shaping and communicating compelling value propositions tailored to health plans, including Medicare Advantage and commercial payers.

In Short

• Develop and refine strategic messaging for health plan segments.
• Translate clinical outcomes and cost savings into persuasive narratives.
• Partner with Health Plan Sales to create sales and marketing collateral.
• Oversee the content creation process ensuring alignment with teams.
• Own and evolve the health plan content strategy emphasizing success stories.
• Represent the organization at industry conferences and events.
• Travel approximately 20% to support client engagements.

Requirements

• Experience in enterprise marketing, particularly in healthcare.
• Strong understanding of Medicare Advantage and commercial payers.
• Proven ability to develop messaging and positioning strategies.
• Excellent communication and presentation skills.
• Ability to work cross-functionally with sales and clinical teams.
• Experience in content creation and strategy development.
• Willingness to travel for client engagements.

Benefits

• Opportunity to influence heart health solutions in the marketplace.
• Work with a dedicated and innovative team.
• Engagement with industry leaders and decision-makers.
• Competitive salary and benefits package.