Director, Enterprise Marketing - Health Plans - Remote

Overview

Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information.

In Short

• Lead messaging, positioning, and go-to-market strategies for health plans.
• Work closely with Health Plan Sales and Medical Affairs.
• Craft narratives that resonate with decision makers at health plans.
• Focus on strategic thinking and evidence-based problem-solving.
• Develop positioning and messaging for Medicare Advantage and commercial plans.
• Translate clinical outcomes into payer-relevant language.
• Collaborate to create strategic marketing materials.
• Own and evolve health plan content strategy.
• Attend industry events to understand payer value proposition.
• Travel ~20% for conferences and client meetings.

Requirements

• 10+ years of experience in commercial strategy or consulting.
• Deep knowledge of health plan operations.
• Excellent business writing and communication skills.
• Experience with sales, clinical, and product teams.
• Self-starter in fast-paced environments.
• Bonus: Experience with value-based care or digital health.

Benefits

• Positive and supportive culture.
• Collaborative and creative work environment.
• Opportunities for professional growth.
• Engaging team activities and events.