Commercial Marketing Analytics Manager - Remote

Overview

This position is pivotal in shaping marketing strategies through data-driven insights. You will build and scale a comprehensive marketing measurement capability that contributes to enhanced planning, execution, and optimization of marketing initiatives.

In Short

• Develop and implement a scalable, full-funnel marketing measurement framework.
• Define and standardize KPIs across brand, demand generation, and retention efforts.
• Collaborate with cross-functional teams for campaign planning and measurement.
• Provide guidance on learning agendas and application of insights.
• Support measurement and optimization of e-commerce performance.
• Integrate digital and offline data sources for performance evaluation.
• Manage and develop a marketing analytics analyst.

Requirements

• 7+ years of experience in marketing analytics or related roles.
• Strong understanding of full-funnel marketing measurement.
• Experience in developing measurement frameworks and analytics capabilities.
• Familiarity with marketing mix modeling and attribution modeling.
• Excellent communication and collaboration skills.
• Experience in B2B or hybrid B2B/B2C environments is desirable.
• Bachelor's degree in marketing, Business, Economics, or related field.

Benefits

• Flexible remote work options.
• Collaborative work environment focused on professional growth.
• Opportunity to impact marketing strategies at scale.
• Access to advanced tools and platforms in analytics.
• Commitment to diversity and equal opportunity for all employees.