Marketing Manager - Remote

Overview

The Marketing Manager will lead the demand generation efforts for MyALEXHealth, a digital Medicare guide, aiming to simplify the transition from employer coverage to Medicare for users.

In Short

• Drive Business-to-Consumer traffic to engage Medicare beneficiaries.
• Develop and execute a social media strategy to enhance brand presence.
• Understand user needs and foster relationships through effective communication.
• Establish partnerships with organizations in the Medicare ecosystem.
• Own and optimize the website for better user engagement.
• Create a comprehensive marketing playbook with various content types.
• Manage leads and customers using Hubspot CRM.
• Ensure compliance with Medicare marketing regulations.
• Track and analyze marketing performance to inform strategies.
• Work collaboratively in a dynamic, fast-paced environment.

Requirements

• 5+ years of marketing experience, preferably in healthcare.
• Strong knowledge of Medicare products and regulations.
• Exceptional writing and communication skills.
• Proven social media experience targeting older demographics.
• Ability to make data-driven decisions.
• Creative problem-solving skills.
• Collaboration and humility in team settings.
• Business acumen and resourcefulness.
• A proactive, hands-on approach to work.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Inclusive and diverse workplace culture.
• Flexible work environment with remote options.
• Collaborative team atmosphere focused on innovation.