Lifecycle Marketing Manager - Remote

Overview

This role is especially meaningful because you would be stepping in as Jane’s first dedicated Lifecycle Marketing Manager. The foundation is here, but we’re ready for someone who wants to take ownership, bring clarity, and build a thoughtful lifecycle strategy that ties together all the moments that matter.

In Short

• Strengthen Jane’s customer journey by designing and owning lifecycle programs.
• Improve performance across onboarding, nurture, upsell, and winback journeys.
• Collaborate closely with cross-functional teams for cohesive messaging.
• Use experimentation and data to refine lifecycle touchpoints.
• Create scalable lifecycle foundations and ensure strong data hygiene.

Requirements

• 5 to 7 years of experience in lifecycle, email or CRM.
• 3 or more years building automated journeys in tools like HubSpot, Braze, or Iterable.
• Experience designing full funnel programs across onboarding, nurture, upsell, and retention.
• Strong in segmentation, personalization, A/B testing, and multi channel campaign execution.
• Ability to interpret data using tools like Looker, Google Analytics, or Tableau.

Benefits

• Comprehensive benefits package.
• Regular career development conversations.
• Compensation grows with experience and contributions.