Revenue Marketing Manager, Higher Education - Remote

Overview

The Revenue Marketing Manager is responsible for generating new logo and customer growth pipeline within the Higher Education marketing team at Instructure, collaborating with various internal stakeholders to amplify marketing efforts.

In Short

• Lead marketing campaigns focused on awareness, acquisition, retention, and growth.
• Forecast and analyze the impact of marketing activities on sales pipeline.
• Manage vendor tactics, including webinars, for acquisition and growth.
• Write ad copy and design marketing materials.
• Engage with sales to understand needs and develop training content.
• Collaborate with various marketing teams for a balanced demand program portfolio.
• Manage the quarterly marketing budget.
• Report campaign findings and provide strategic suggestions for improvement.
• Share ideas and strategies with counterparts.

Requirements

• Bachelor’s degree in Business, Marketing, or related field; MBA is a plus.
• 3+ years of B2B demand generation experience in SaaS.
• Experience in creative campaign development and execution of various digital marketing strategies.
• Strong reporting capabilities to track campaign performance.
• Portfolio of produced marketing work is a plus.
• Exceptional organizational skills and attention to detail.
• Project management experience managing multiple projects simultaneously.
• Effective communication skills with all management levels.
• Kindness, conscientiousness, and a good sense of humor.

Benefits

• Competitive salary and 401k.
• Medical, dental, disability, and life insurance.
• HSA program, vision, voluntary life, and AD&D.
• Tuition reimbursement.
• Paid time off and 11 paid holidays.
• Flexible work schedules.
• LifeStyle Spending Account.