Revenue Marketing Manager - Remote

Overview

ClassWallet, a financial technology company serving agencies responsible for managing public funds, is hiring a Revenue Marketing Manager to develop, execute, and optimize marketing strategies that directly drive revenue growth.

In Short

• Create integrated marketing campaigns that align with business goals to generate leads, nurture prospects, and drive revenue growth.
• Collaborate with sales and revenue teams to ensure seamless alignment on goals, metrics, and initiatives that directly impact the sales pipeline and closed revenue.
• Own the development and optimization of the marketing funnel, ensuring a seamless customer journey from lead generation to conversion.
• Leverage analytics and performance metrics to track marketing effectiveness and ROI, providing insights to refine strategies.
• Manage and optimize marketing automation platforms and CRM systems to ensure effective lead nurturing and pipeline tracking.
• Drive programs across digital, content, email, paid media, and events to generate qualified leads and fill the pipeline with revenue opportunities.
• Plan and execute multi-channel marketing programs, including digital advertising, email campaigns, content marketing, webinars, and events.
• Develop targeted strategies to engage and convert high-value accounts through personalized, multi-channel campaigns.
• Work closely with sales, product, and customer success teams to ensure cohesive messaging, seamless handoffs, and alignment on customer needs.

Requirements

• Proven track record of driving measurable results in marketing.
• Experience in developing and executing revenue marketing strategies.
• Strong analytical skills to leverage performance metrics.
• Experience with marketing automation and CRM systems.
• Ability to collaborate effectively across teams.
• Strong communication and interpersonal skills.
• Experience in digital marketing and lead generation.
• Ability to manage multiple projects and deadlines.
• Strategic thinking with a hands-on approach.

Benefits

• Work-life balance and a mission-driven culture.
• Opportunity to make a social impact through financial technology.
• Competitive salary and benefits package.
• Collaborative and innovative work environment.
• Professional development opportunities.