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Product Marketing Manager - Remote

Posted 2 days ago
Marketing
Full Time
USA

Overview

We’re looking for a customer-centric, analytical, and collaborative Product Marketing Manager to join our product marketing team. The Product Marketing Manager, Edtech Effectiveness will influence and steer the Go-To-Market strategy for a subset of Instructure’s software, content, and services.

In Short

  • Demonstrate deep customer knowledge and be the voice of the customer and buyer.
  • Synthesize inputs to define target segments and develop core positioning and messaging.
  • Influence the product roadmap via market and customer expertise.
  • Create compelling product marketing collateral.
  • Support broader sales enablement plans by developing associated tools.

Requirements

  • 3+ years of product marketing experience in Education and/or Enterprise B2B software.
  • Experience influencing product roadmap decisions via customer intelligence.
  • Experience working closely with marketing, product management, and sales teams.
  • Experience managing product releases for mid-sized technology organizations.
  • Experience mapping competitive landscapes and articulating differentiators.

Benefits

  • Collaborative work environment.
  • Opportunity to influence product strategy.
  • Engagement with cross-functional teams.
  • Development of marketing collateral.
  • Participation in industry events.
Instructure logo

Instructure

Instructure is a leading technology company that specializes in providing innovative software solutions for educational institutions and businesses. With a focus on enhancing learning and operational efficiency, Instructure offers a range of products designed to streamline processes and improve user experiences. The company values collaboration and strategic partnerships, aiming to deliver high levels of customer satisfaction through effective project management and resource allocation. Instructure fosters a supportive work environment with a variety of employee benefits, including flexible work schedules and professional development opportunities.

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