Digital Marketing Specialist - Remote

Overview

The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with the agency partners who execute the paid strategies set at the BU, pillar, and product levels.

In Short

• Support a team of digital marketing managers to provide digital media campaign strategy and executional optimization.
• Liaise with our ad agency for paid campaign marketing tasks.
• Work with digital marketing managers to test messaging and audiences.
• Collaborate with growth and product marketing teams.
• Collaborate with Organic Social and SEO teams for coordinated execution.
• Support GTM efforts with ad hoc data analysis and insights.

Requirements

• Experience with start-ups or high-growth software companies.
• Experience with Google Ads & Bing Ads Editor platforms.
• Experience with audience targeting and remarketing on LinkedIn.
• Demonstrated experience in search media plans and strategies.
• Experience with SEO and social media co-optimization.
• Solid understanding of Microsoft Office applications.
• Experience with ABM tools is a plus.
• 2-5 years of hands-on experience in digital marketing.

Benefits

• Confidentiality of applicant information per EEO guidelines.
• Equal opportunity employer.
• High-energy, high-performance global team.