Customer Marketing Manager - Remote

Overview

We are seeking a high-energy, execution-focused marketer to own the PLG and post-purchase journey, turning Insightful’s customers into vocal advocates and driving expansion revenue.

In Short

• Own the PLG and post-purchase journey.
• Engage users with effective campaigns.
• Produce customer stories and advocacy programs.
• Manage email, SMS, and direct messaging channels.
• Build a world-class engine for case studies and testimonials.
• Execute campaigns for product adoption.
• Own lifecycle communications across multiple platforms.
• Manage presence on review sites and directories.
• Synthesize customer feedback into actionable insights.
• Scale interactive demos for clear communication of value.

Requirements

• Excellent English verbal and written communication skills.
• Minimum Bachelor’s Degree or equivalent work experience.
• 4+ years of marketing experience, preferably in B2B SaaS.
• Exceptional storytelling skills.
• Strong knowledge of digital marketing best practices.
• Highly analytical approach to responsibilities.
• Proficiency in JIRA and project management tools.
• Must be proficient in Hubspot, Webflow, Notion, Storylane, and Looker.
• Fluency in LLM platforms for marketing use cases.

Benefits

• Work in a market-leading platform.
• Be part of a team focused on employee productivity.
• Engage with a diverse set of customers.
• Opportunity to drive significant business impact.
• Collaborate with creative and content partners.