Marketing Executive (B2B) - Remote

Overview

The Marketing Executive is responsible for executing marketing strategies and campaigns aimed at institutional customers in China, including universities, academic institutes, hospitals, corporations, and government agencies.

In Short

• Plan and execute marketing campaigns targeting librarians and institutional customers in China.
• Create high-quality marketing content tailored to B2B customers.
• Organize and support librarian engagement activities.
• Collaborate with Sales colleagues for strategic campaign planning.
• Drive improvements in key marketing metrics.
• Utilize customer and market data to inform strategies.
• Work in a flexible environment with a balance of in-person and remote work.
• Contribute to revenue growth through targeted marketing efforts.
• Participate in industry events and customer visits.
• Engage in continuous professional development.

Requirements

• Bachelor’s degree or equivalent professional qualification.
• Strong content creation skills in Chinese.
• Proven success in achieving marketing goals.
• Proficiency in written and spoken English.
• Previous experience in the publishing industry is a plus.
• Strong commercial awareness and customer-focused mindset.
• High numerical literacy and analytical skills.
• Outstanding interpersonal skills.
• Strong organizational and time management skills.
• Results-oriented with a drive for achieving targets.

Benefits

• Excellent work/life balance and flexible working culture.
• 20 days annual leave plus an extra day off for birthday.
• 4 paid volunteering days each year.
• Paid sick leave of 14 days.
• Social insurance and housing fund plus supplementary medical insurance.
• Employee assistance programme for well-being support.
• Performance bonus opportunities.
• Annual health screening for employee and spouse.