Senior Customer Lifecycle Analyst - Remote

Overview

The Senior Customer Lifecycle Analyst will support our marketing department’s industry-leading performance by being a technical expert and strategic guide.

In Short

• Become a systems expert in the marketing technology stack (Braze, Amplitude, data warehouse).
• Help the marketing team understand campaign implementation, data requirements, and technical setups.
• Build and maintain dynamic customer attributes, events, and cohorts.
• Evaluate the effectiveness of promotions and marketing programs.
• Collaborate with the marketing team to improve segmentation and reporting.
• Drive “next best offer” strategies based on customer segmentation.
• Identify churn drivers and implement retention strategies.
• Develop dashboards and reporting tools to track campaign KPIs.
• Leverage data from multiple sources for reporting.

Requirements

• 5+ years of experience in similar positions.
• Advanced English.
• Academic background in a quantitative or related field.
• Experience with Amplitude or Braze.
• A/B and multivariate testing experience.
• Working knowledge of SQL.
• Knowledge of Tableau.

Benefits

• Support for in-house entrepreneurs.
• Opportunity to work in a global communications company.