Senior Marketer, Database Nurturing - Remote

Overview

We are looking for a senior marketer to lead our database automation programs and transform how we nurture and convert our existing database of contacts into sales-ready opportunities.

In Short

• Own automation programs that reach nearly 1 million contacts per month.
• Develop sophisticated segmentation strategies for personalized experiences.
• Leverage AI for data enrichment and message personalization.
• Partner with content teams for comprehensive nurturing strategies.
• Continuously experiment with new formats and content approaches.
• Thrive in a fast-paced, experimental environment.
• Identify trends and translate findings into actionable improvements.
• Manage complexity across multiple programs and audiences.
• Make a significant impact on demand generation.
• Bring fresh, creative thinking to database nurturing.

Requirements

• Strong experience in email marketing and marketing automation.
• Ability to build programs from the ground up.
• Experience leveraging AI for personalization.
• Experimental mindset with growth-focused experiments.
• Data analysis skills for actionable insights.
• Understanding of B2B SaaS customer journeys.
• Strong project management and collaboration skills.

Benefits

• Competitive salary range of $92,000 - $138,000.
• Participation in HubSpot’s equity plan.
• Access to comprehensive benefits and perks.
• Opportunities for professional growth and development.
• Flexible work environment.