PPC Manager - Remote

Overview

We are seeking an experienced PPC Manager to own and lead our multi-million dollar program, driving measurable impact on our growth and success. You’ll collaborate with cross-functional teams and be fully responsible for optimizing and scaling campaigns while managing the budget to maximize ROI.

In Short

• Own and manage the paid search program at Hostaway - Google Ads, Meta, LinkedIn, Bing, TikTok, etc.
• Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins.
• Report performance on a weekly/monthly/quarterly cadence.
• Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts.
• Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users.
• Write ad copy that drives conversion and collaborate with design teams on effective ad creatives.
• Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates.
• Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth.
• Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team.

Requirements

• Proven experience in managing PPC campaigns.
• Strong analytical skills and experience with performance metrics.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment.
• Familiarity with digital marketing tools and platforms.

Benefits

• Opportunity to work in a fast-growing, innovative environment.
• Direct access to high impact projects.
• Collaborate with a talented team.