PPC Manager - Remote

Overview

Our client is an Agency that provides B2B tech companies and startups with the strategy, technology and operations they need to launch and scale their digital marketing and RevOps activities. Their years of experience in reaching targeted professionals, means they can humbly and confidently call themselves the expert team.

In Short

• Responsible for the PPC programs strategy and performance meeting clients KPIs
• Fully understanding our client objectives and translating these objectives into PPC strategy and action plans
• Developing and managing a network of PPC partners( Agencies) and freelance campaign managers as needed
• Creating, monitoring and optimizing existing advertising campaigns, on native platforms like LinkedIn, Google search, Reddit, BrandGen, X, Facebook, Quora, and dedicated ABM platforms
• Collaborating closely with the strategy and inbound teams, to drive a cohesive vision, message and user experience with digital campaigns
• Continually provide creative best practices and feedback to drive high performing advertising campaigns
• Researching the latest tools, techniques and features, in paid online marketing and forming a view on their relevance to our business objectives
• Analyzing product onboarding and conversion funnels- from lead all the way through to opportunity
• Lots of testing and playing- we A/B test it all over and over again

Requirements

• Experience in PPC management
• Strong analytical skills
• Ability to manage multiple campaigns
• Familiarity with various advertising platforms
• Excellent communication skills
• Creative problem-solving abilities
• Experience with A/B testing
• Knowledge of digital marketing strategies
• Ability to work collaboratively with teams

Benefits

• Opportunity to work with leading B2B tech companies
• Flexible working environment
• Professional development opportunities
• Collaborative team culture
• Access to the latest marketing tools and technologies