Senior Brand Insights Consultant - Remote

Overview

Hims & Hers is seeking a Senior Brand Insights Consultant to support our Customer Insights team on a full-time, six-month contract. In this role, you’ll lead high-impact research initiatives including brand tracking, segmentation, campaign measurement, thought leadership, and claims validation - helping drive a deeper understanding of our brand, customers, and the evolving healthcare landscape.

In Short

• Lead and manage two major segmentation studies in partnership with a market research vendor.
• Oversee campaign measurement tests to understand the effectiveness of strategic initiatives.
• Own the brand health tracking program, driving optimizations for surveys, as well as actionable reporting and strategic readouts.
• Measure brand marketing impact and identify opportunities to optimize media and creative.
• Partner with Data Science and Analytics teams to align research with MMM and attribution.
• Lead thought leadership research to support brand storytelling and category authority.
• Conduct claims research to validate product messaging for use across paid and owned channels.
• Collaborate with Comms and PR to develop data points for use in media and press.
• Audit current research vendors, tools, and processes, and recommend improvements.
• Develop reporting frameworks that clearly connect brand metrics to business goals.

Requirements

• 10+ years of experience in consumer insights, market research, or brand strategy.
• Direct experience working with segmentations.
• Ideally a mix of brand-side and agency/in-house experience conducting segmentations and brand research.
• Deep expertise in brand tracking, segmentation, creative testing, and campaign measurement.
• Experience working with Marketing Mix Modeling and partnering with analytics teams.
• A proven ability to turn insights into clear, actionable strategies for cross-functional teams.
• Comfort navigating fast-paced, high-growth environments with shifting priorities.
• Exceptional storytelling, communication, and stakeholder management skills.
• Familiarity with the healthcare, wellness, or DTC space.

Benefits

• Competitive salary & equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental & vision, and parental leave.
• Employee Stock Purchase Program (ESPP).
• 401k benefits with employer matching contribution.
• Offsite team retreats.