CRM Specialist - Remote

Overview

We are seeking a proactive and detail-oriented Marketing Operations Specialist to join our team. In this role, you will collaborate cross-functionally to support both growth and retention initiatives. You will play an active role in planning, executing, and optimizing multi-channel campaigns.

In Short

• Partner with marketing, product, and customer support teams to align on campaign priorities.
• Assist in planning and executing campaigns across email, social media, paid media, and web channels.
• Manage campaign setup, QA, scheduling, and reporting to ensure flawless execution.
• Assist in analyzing campaign performance and providing insights to improve engagement, conversion, and retention.
• Contribute to content creation, including landing pages, emails, and digital ads.
• Help maintain marketing tools and CRM systems to ensure accurate tracking and reporting.
• Research industry trends and competitor activity to support campaign strategy.

Requirements

• 2 - 4 years’ professional experience in marketing, operations or related fields (ideally in online gaming).
• Experience with marketing automation and CRM platforms (e.g., Optimove, Braze, Klaviyo, HubSpot).
• Solid understanding of customer segmentation, journey mapping, and personalization tactics.
• Familiarity with customer segmentation, A/B testing, and campaign analysis.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with attention to detail.
• Experience in online casino gaming is a plus.

Benefits

• Monthly meal allowance – CAD $260 to support your lunches
• Lyra Wellbeing – access to our mental health support platform
• Home office setup reimbursement – claim expenses for equipment (laptop, chair, headset) so you can work comfortably anywhere
• Flexible work options – remote days and flexible hours to fit your lifestyle
• Work from anywhere – spend up to 2–3 months per year working abroad
• Team events & get-togethers – building culture and fun across our teams