Head of Influencer Marketing - Remote

Overview

This role is focused on elevating the influencer channel for HEY HOLY, a rapidly growing E-commerce subscription model aimed at improving dog health through tailored nutrition.

In Short

• Lead the influencer channel from strategy to execution.
• Manage budget allocation and performance based on key KPIs.
• Conduct weekly performance analyses and content reviews.
• Develop and lead a small team with a focus on continuous improvement.
• Collaborate closely with various departments to ensure smooth execution.
• Monitor market trends and identify new growth opportunities.
• Build strong partnerships with creators and agencies.
• Drive data-based decisions for influencer selection and scaling.
• Possess strong analytical skills to optimize the customer journey.
• Fluent in German (C1+) for effective communication.

Requirements

• 6+ years of experience in influencer marketing within E-commerce/D2C.
• Proven end-to-end responsibility for the influencer channel.
• Strong analytical skills with a deep understanding of relevant KPIs.
• Excellent communication and negotiation skills.
• Ownership mentality and drive for scaling initiatives.
• Strong sense for effective creators and content formats.
• Experience with Paid Social Partnership Ads is a plus.
• Familiarity with complex acquisition funnels is an advantage.
• Affinity for dogs is a plus.

Benefits

• Clear growth perspective with increased responsibility.
• A purpose-driven brand redefining dog nutrition.
• Flexibility to work from the office, hybrid, or fully remote in Germany.
• Individual training/certification budget for personal development.
• Access to corporate benefits and wellness programs.
• Free HEY HOLY dog food for happy pets.
• 28 vacation days plus additional holidays.