Head of Social and Influencer Marketing - Remote

Overview

The Head of Social and Influencer Marketing will define and lead Gusto's social and influencer strategy to significantly grow brand awareness, engagement, and consideration among small businesses and their advisors.

In Short

• Develop and execute a comprehensive social media and influencer marketing strategy.
• Lead, mentor, and grow a team of social media and influencer marketing professionals.
• Oversee content strategy across all owned social channels.
• Design, launch, and manage end-to-end influencer programs.
• Establish community management best practices.
• Partner with Brand, Product Marketing, PR, and Sales teams.
• Define KPIs and provide actionable insights to optimize strategy.
• Manage budgets and agency relationships.
• Stay abreast of emerging social media trends and technologies.

Requirements

• 12+ years of overall marketing experience.
• 5+ years specializing in social media and influencer marketing.
• 3+ years in a leadership role managing a team.
• Proven track record of building and scaling B2B social media and influencer programs.
• Deep expertise in developing content strategies for social platforms.
• Strong understanding of social media management and analytics tools.
• Exceptional analytical skills.

Benefits

• Collaborative and inclusive workplace culture.
• Opportunity to shape Gusto's public presence.
• Work with a high-performing team.
• Contribute to the mission of serving over 400,000 small businesses.