Director of Provider Marketing - Remote

Overview

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

In Short

• Lead the provider go-to-market experience from acquisition to advocacy.
• Reimagine how we communicate our product value to accelerate adoption.
• Support Growth & Sales objectives by equipping teams with necessary tools.
• Develop differentiated positioning and messaging for marketing campaigns.
• Strengthen the Provider Community to foster loyalty and referrals.
• Build and lead a high-performing marketing team.
• Implement structured experimentation and optimization strategies.
• Leverage AI to maximize efficiency in marketing workflows.
• Collaborate with Sales and Growth teams for effective enablement.
• Drive engagement and retention through multi-channel marketing.

Requirements

• 10+ years of marketing experience with leadership in go-to-market strategy.
• Proven track record in multi-channel marketing programs.
• Strong skills in positioning and messaging for targeted audiences.
• Experience working closely with Sales and Growth teams.
• Data-driven with experience in structured experiments and A/B tests.
• Experience in building community programs for growth and retention.
• Ability to lead and develop high-performing teams.
• Familiarity with AI tools for marketing efficiency.

Benefits

• Equity compensation.
• Medical, Dental, and Vision coverage.
• HSA / FSA.
• 401K.
• Work-from-Home Stipend.
• Therapy Reimbursement.
• 16-week parental leave.
• Flexible PTO.
• Employee Assistance Program (EAP).
• Training and professional development.