Influencer Marketing Manager - Remote

Overview

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs. The company’s flagship brand - Harry’s - was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved. Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands - Harry’s, Flamingo, Lume, Mando - and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.

In Short

• Own and scale an influencer marketing program that drives measurable customer acquisition across multiple channels including YouTube, Meta, TikTok, and X.
• Evaluate and optimize agency relationships, ensuring partnerships drive maximum impact and efficiency.
• Manage a sizable budget, design smart tests to prove out opportunities, and consistently hit new customer growth, CPA, ROAS, and LTV targets.
• Own the end-to-end execution of influencer marketing campaigns, including: outreach, negotiation, influencer onboarding, relationship management, testing, and measurement.
• Manage influencer relationships across TikTok Shops, including outreach, ongoing relationships, commission structure, etc.
• Track, measure, and critically analyze performance to drive optimizations and evolution of influencer strategies.
• Collaborate with performance marketing, creative, web product, and other teams to maximize cross-functional opportunities.
• Develop and implement an influencer marketing program that can scale to become a meaningful part of the company's growth engine.

Requirements

• 5+ years of influencer marketing experience where the goal was efficient new customer acquisition, preferably at a high-growth DTC brand.
• Experience owning all aspects of influencer marketing in a hands-on capacity, building and scaling influencer programs.
• Proven track record of driving meaningful business value from influencer marketing.
• Strong agency management skills, with the ability to evaluate, negotiate, and optimize relationships for better performance.
• Excellent interpersonal and negotiation skills to effectively manage relationships with influencers, and cross-functional teams.
• A data-driven mindset and ability to make decisions based on performance and market insights.
• Self-starter with an ownership mentality, eager to build and scale an innovative influencer program.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands