Product Marketing Lead - Global & Contractors - Remote

Overview

Gusto is seeking a customer-obsessed, impact-driving Product Marketing Lead to enhance its offerings for SMBs with contractors and global workforces.

In Short

• Lead the go-to-market strategy for Gusto's products.
• Identify customer needs and develop profiles for each product.
• Create compelling messaging and positioning for target audiences.
• Design go-to-market strategies to meet sales and revenue targets.
• Collaborate with cross-functional teams to drive awareness and engagement.
• Define KPIs to track the success of marketing initiatives.
• Utilize data analysis tools to uncover growth opportunities.
• Develop and measure marketing campaigns for product adoption.
• Communicate effectively with various functional groups.
• Foster a collaborative and inclusive workplace culture.

Requirements

• 8+ years in marketing, growth, or product management.
• 3+ years in product marketing.
• Experience driving go-to-market and revenue success.
• Strong analytical skills and data-driven decision-making.
• Experience in customer insights gathering and market research.
• Ability to leverage analytics tools like SQL and Amplitude.
• Excellent storytelling and communication skills.
• Ability to work collaboratively with various teams.
• Proven track record of crafting compelling positioning.
• Curiosity and strategic thinking to solve complex problems.

Benefits

• Competitive salary and compensation packages.
• Collaborative and inclusive work environment.
• Opportunities for professional growth and development.
• Flexible work arrangements, including remote work options.
• Comprehensive health insurance and retirement plans.
• Support for work-life balance.
• Access to various employee resources and support.