Director of Investor Marketing - Remote

Overview

The Director of Investor Marketing will lead the strategic evolution of Groundfloor's brand and drive growth by overseeing all marketing functions, ensuring a comprehensive strategy that attracts and engages investors.

In Short

• Lead the marketing strategy for investor engagement.
• Build and grow a high-performing marketing team.
• Reposition the brand for a younger audience.
• Collaborate cross-functionally with product and design teams.
• Implement data-driven growth tactics.
• Oversee marketing reporting and funnel efficiency.
• Develop lifecycle and retention programs.
• Experiment with new marketing channels.
• Champion the investor brand voice.
• Work in a remote-friendly environment.

Requirements

• Experience building marketing teams.
• Proven leadership in early-stage or growth-stage companies.
• Strong storytelling and educational skills.
• Experience with cross-functional collaboration.
• Ability to prioritize and execute with quality.

Benefits

• Remote-friendly work environment.
• Opportunity to impact wealth-building for individuals.
• Collaborative and supportive team culture.
• Growth opportunities within a hyper-growth company.