Director of Web Strategy & Digital Marketing - Remote

Overview

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

In Short

• Lead digital presence across Great Minds' website and marketing ecosystem.
• Define and drive the website strategy aligned with brand and business goals.
• Oversee digital marketing strategies including PPC, SEO, and social media.
• Manage agency relationships and internal stakeholders for high-performing campaigns.
• Develop a high-performing team of digital managers and specialists.
• Collaborate across functions to enhance customer experience and engagement.
• Influence the evolution of web platforms and marketing tools.
• Ensure compliance with global privacy, security, and accessibility standards.
• Deliver training and resources for effective use of digital channels.
• Drive innovation in digital marketing strategies for greater impact.

Requirements

• 10+ years of experience in website strategy and digital marketing.
• 5+ years developing digital marketing talent.
• Experience managing agency partners and large websites.
• Strong knowledge of SEO best practices and performance optimization.
• Experience with HubSpot platform preferred.
• Sharp eye for UX and design consistency.
• Ability to communicate effectively with technical and non-technical teams.
• Team builder with a collaborative approach to digital experiences.
• Avid collaborator with a focus on creativity and technology.
• Bachelor's degree in Marketing or related field.

Benefits

• Competitive salary with potential for higher based on experience.
• Remote work opportunity.
• Professional development and growth opportunities.
• Collaborative and mission-driven work environment.
• Comprehensive benefits package.