Creative Strategist - Remote

Overview

We're seeking a Creative Strategist to drive creative direction and strategy for our high-performing ad creative across Meta, YouTube, TikTok, and beyond. You'll be responsible for developing innovative creative campaigns that optimize conversion-focused ad performance while working closely with our creative team of designers, video editors, and external creators.

In Short

• Generate innovative ideas for static, GIF, and video ad creatives and develop comprehensive creative briefs
• Craft compelling scripts for video ads and oversee their production from concept to completion
• Identify and source content from existing assets, internal talent, and external creators
• Work closely with video editors and designers, leveraging your experience to guide the creative process
• Develop and optimize ads for Facebook, Instagram, and YouTube with a strong emphasis on video content
• Focus on performance metrics like nCAC, CTR, and scroll-stop rate to ensure creatives drive engagement and sales
• Review paid analytics to improve creative performance and iterate based on data insights
• Coordinate with influencers to run whitelisted content and manage creator relationships
• Develop copy and messaging for email, SMS, and web channels to ensure cohesive brand voice

Requirements

• Has 2-3+ experience in creative direction and creative strategy for performance marketing
• Brings strong brand strategy and excellent writing skills with portfolio of compelling ad creative
• Demonstrates proficiency in research and analytical skills for campaign optimization
• Shows strong conceptual and problem-solving abilities with data-driven creative approach
• Can work both independently and collaboratively in a fast-paced environment
• Has experience in social media advertising with understanding of platform-specific creative requirements

Benefits

• Highly competitive compensation and opportunity for impact and career growth
• Strong benefits coverage for you and your family
• Generous PTO
• Free Grüns subscriptions
• Perks centered around health and well-being