Creative Strategist - Remote

Overview

This role is for an experienced Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You’ll be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You’ll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

You’ll also take a lead role in exploring and implementing AI tools within the creative strategy workflow—testing new platforms, identifying automation opportunities, and supporting the team in integrating tools that improve efficiency and elevate creative output.

As part of your responsibilities, you’ll also contribute to shaping the evolving role of creative strategy within our performance team, helping us define standards, processes, and ways of working across accounts.

In Short

• Analyze creative performance data to identify trends, patterns, and opportunities for optimization.
• Conduct brand and industry research to fuel creative ideation and ensure relevance.
• Translate insights into clear, inspiring creative briefs and strategic direction for designers and UGC creators.
• Manage the delivery of creative projects from concept to execution—ensuring assets are on-brief, on-brand, and on-time.
• Coordinate across designers, editors, and content creators to keep workflows smooth and aligned.
• Act as a key point of contact for clients—gathering input, managing feedback, and ensuring expectations are met throughout the process.
• Review content to ensure quality, consistency, and alignment with performance goals and platform best practices.
• Provide actionable feedback and guidelines to creative teams to continuously improve output.
• Monitor post-launch performance and recommend iterative improvements where needed.

Requirements

• Experience in creative strategy, ideally in a performance marketing context.
• Strong analytical skills to interpret creative performance data.
• Ability to manage multiple projects and stakeholders effectively.
• Familiarity with AI tools and their application in creative workflows.
• Excellent communication and collaboration skills.

Benefits

• Flexible work environment with remote opportunities.
• Chance to work with international clients.
• Opportunity to shape the creative strategy role within the team.