Creative Strategist - Remote

Overview

The Creative Strategist is responsible for managing the creative production process for video ads, ensuring effective storytelling and strategic insights to drive client revenue growth.

In Short

• Manage the entire video production process from concept to live testing.
• Utilize data and creative insights to formulate effective strategies.
• Analyze data in platforms like Atria, Meta Ads Manager, and TikTok Ads Manager.
• Collaborate with production teams to produce engaging videos.
• Write scripts and copy for various advertising formats.
• Ensure visuals align with the creative strategy.
• Provide feedback that adheres to the creative direction.
• Analyze results of creative tests for iterative improvements.
• Conduct strategic account planning with oversight.
• Identify top-performing concepts using data analysis.

Requirements

• 5+ years of relevant experience in creative strategy.
• Experience in paid social or direct response marketing.
• Excellent written and verbal communication skills.
• Analytical mindset for data interpretation and insights.
• Strong project management skills to handle multiple projects.
• Deep understanding of social media platforms.
• Experience with FB Ads Manager and other ad platforms.
• Proficient in Google Suite applications.
• Able to thrive in a fast-paced environment.

Benefits

• Full-time remote position.
• Competitive annual compensation range of $65K-130K based on experience.