Sr. Manager, Social Media Strategy - Remote

Overview

In this role, you will manage global online performance marketing and media for our iconic brands Gap, Old Navy, Banana Republic, and Athleta. This team is product obsessed, customer-focused, innovative, fast-moving and team-oriented.

In Short

• Execute direct marketing strategies in collaboration with brand marketing organizations.
• Create and execute personalized marketing campaigns and orchestration of marketing channels.
• Support digital growth through increase in performance marketing spend and optimization of the platform.
• Implement digital customer acquisition strategies and measurement across brands.
• Build cross functional partnerships and consensus.
• Influence strategy for area/team.
• Exceptional problem solving and analytical skills.
• Strong Excel skills with the ability to use pivot tables and filters.
• Familiarity with marketing metrics and digital media.
• Ability to assess complex situations and analyze data for decision making.

Requirements

• Preferred knowledge of reporting and data analysis tools (e.g., SAS, R, SQL).
• Well-versed in marketing metrics like conversion rates and ROI.
• Familiarity with web analytics (e.g. Omniture).
• Sound knowledge of concepts and procedures specific to marketing.
• Basic understanding of procedures in other relevant areas.

Benefits

• Be part of a collective of brands united by the belief in driving real change.
• Join a company synonymous with equality and inclusivity.
• Work in a team made stronger by unique personalities and passions.
• Opportunity to contribute to sustainability efforts.