Senior Performance Engagement Strategist - Remote

Overview

This role is focused on delivering analytics-driven solutions to support GM Corporate Brands marketing teams by analyzing performance marketing data and providing actionable insights.

In Short

• Serve as a strategic partner to Brand Marketing.
• Deliver end-to-end campaign performance analyses.
• Lead performance marketing reviews with insights and metrics.
• Collaborate with data scientists to ensure accurate measurement.
• Monitor marketing performance trends.
• Translate technical findings into clear summaries.
• Stay current on tools and analytics techniques.
• Work closely with brand partners for campaign optimization.
• Support data visualization efforts for reporting.
• Contribute to ongoing campaign optimization efforts.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, or Statistics.
• 5+ years of experience in performance marketing analytics.
• Deep understanding of media performance KPIs.
• Proficiency with Excel and PowerPoint.
• Familiarity with Tableau or Power BI.
• Strong analytical thinking and attention to detail.
• Clear written and verbal communication skills.
• Comfort working in a fast-paced environment.

Benefits

• Medical, dental, and vision benefits.
• Health Savings Account and Flexible Spending Accounts.
• Retirement savings plan.
• Paid vacation and holidays.
• Tuition assistance programs.
• Employee assistance program.
• GM vehicle discounts.