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Senior Performance Media Strategist - Remote

Posted 7 weeks ago
Marketing
Full Time
Worldwide

Overview

The Senior Performance Media Strategist is responsible for planning, executing, and optimizing performance media campaigns across various digital channels, playing a pivotal role in driving client success.

In Short

  • Manage and optimize campaigns across digital platforms.
  • Review analytics to ensure campaign goals are achieved.
  • Collaborate with the Analytics team for insights and KPI measurement.
  • Establish strategies along the path-to-purchase.
  • Present findings and strategies directly to clients.
  • Mentor junior team members for their professional growth.
  • Work with Creative to develop impactful concepts.
  • Manage client budgets for maximum ROI.
  • Implement account strategies and oversee team efforts.
  • Maintain knowledge of industry best practices and technology developments.

Requirements

  • Experience in performance media and digital marketing.
  • Strong analytical skills and experience with KPIs.
  • Ability to manage client relationships effectively.
  • Proficiency in campaign optimization techniques.
  • Experience in budget management and ROI analysis.
  • Strong communication and presentation skills.
  • Ability to mentor and guide junior team members.
  • Familiarity with industry best practices and tools.

Benefits

  • Opportunity to work with global clients.
  • Employee travel credit for personal experiences.
  • Balanced approach to work/life.
  • Fun and collaborative work environment.
VERB Interactive logo

VERB Interactive

VERB Interactive is a dynamic digital marketing agency based in downtown Halifax, Nova Scotia, specializing in creating impactful digital experiences for global clients in the travel and luxury sectors. With a focus on collaboration and innovation, VERB thrives on tackling challenging projects that other agencies might shy away from. The company promotes a balanced work/life culture, encouraging creativity and fun in the workplace, while also offering unique employee benefits like travel credits to experience the destinations they promote. Their team of designers and creatives are dedicated to producing visually stunning designs and pushing the boundaries of digital marketing.

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