Automation and Personalization Lead - Remote

Overview

The Automation and Personalization Lead will define and drive the strategy for marketing automation and applied machine learning at Gametime, focusing on CRM and SEM channels.

In Short

• Define and drive marketing automation strategy.
• Partner with marketing, analytics, and engineering teams.
• Develop and deploy ML-powered systems for targeting and personalization.
• Work across the lifecycle of ML application.
• Design machine learning models for marketing use cases.
• Drive SEM innovation through ML-based strategies.
• Own the roadmap for ML and marketing automation.
• Champion best practices in experimentation and performance monitoring.
• Ensure solutions are business-relevant and measurable.

Requirements

• 6+ years of experience in data science or marketing technology.
• 2+ years in a lead or strategic capacity.
• Proven success in deploying ML or automation in marketing.
• Hands-on experience with ad platforms and marketing automation tools.
• Experience building and deploying ML systems in production.
• Strong understanding of marketing KPIs and customer lifecycle.

Benefits

• Flexible PTO.
• Competitive salary & equity package.
• Monthly Gametime credits for events.
• Medical, dental, & vision insurance.
• Life insurance and disability benefits.
• Diverse family-forming benefits.
• 401k, HSA, pre-tax savings programs.
• Company off-sites and meet-ups.
• Wellness programs.
• Tenure recognition.