CRM Personalization Lead - Remote

Overview

As a Personalization Lead at Slate, you will be responsible for architecting and managing advanced personalization strategies within Salesforce Marketing Cloud, ensuring that customer experiences are tailored and effective.

In Short

• Lead the personalization strategy using Salesforce Marketing Cloud.
• Collaborate with marketing, data, and creative teams.
• Implement and manage personalization campaigns and strategies.
• Develop technical solutions using AMPscript and SSJS.
• Train team members on best practices for personalization.
• Monitor campaign performance and provide actionable insights.
• Oversee audience segmentation and data management.
• Ensure adherence to personalization governance and documentation.
• Manage roles and permissions in Salesforce Marketing Cloud.
• Support cross-functional initiatives as a subject-matter expert.

Requirements

• 6+ years of experience with Salesforce Marketing Cloud personalization.
• Expertise in AMPscript and SSJS.
• Strong understanding of web development (HTML5, CSS, JavaScript).
• Experience with audience segmentation and data modeling.
• Proven ability to design complex Journey Builder workflows.
• SQL skills for data querying and segmentation.
• Familiarity with API integrations and webhooks.
• Certification in Salesforce Marketing Cloud is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.

Benefits

• Work in a dynamic, innovative environment.
• Collaborative team culture focused on excellence.
• Opportunities for professional growth and development.
• Flexible work arrangements including remote options.
• Participation in a company committed to diversity and inclusion.