Marketing Data Analyst - Remote

Overview

We’re seeking a Marketing Data Analyst to develop performance dashboards, analyze campaign effectiveness, and uncover audience insights that fuel personalized marketing strategies. You will work cross-functionally with our marketing, product, and commercial teams to measure engagement across our digital channels, including website, email, social, and paid media.

In Short

• Build and maintain dashboards and reports to track KPIs across digital marketing channels.
• Analyze user behavior, campaign effectiveness, and conversion rates to provide actionable insights.
• Leverage Salesforce Data Cloud and Marketing Cloud to segment audiences and support targeted campaigns.
• Implement and manage UTM tagging strategies for accurate campaign tracking.
• Support A/B testing efforts and interpret performance outcomes.
• Collaborate with content, design, and media teams to optimize campaigns for performance.
• Present findings and recommendations clearly to stakeholders.

Requirements

• Experience in marketing data analysis and dashboard development.
• Strong analytical skills and ability to interpret complex data.
• Proficiency in Salesforce Data Cloud and Marketing Cloud.
• Knowledge of UTM tagging and campaign tracking.
• Experience with A/B testing methodologies.
• Excellent communication skills for presenting insights.
• Ability to work cross-functionally with various teams.

Benefits

• Opportunity to work in a dynamic marketing environment.
• Collaborative team culture.
• Access to professional development resources.
• Flexible work arrangements.
• Competitive salary and benefits package.