Senior Manager, CRM - Remote

Overview

The Senior Manager, CRM at Forbes Advisor will lead lifecycle marketing strategies for the Home, SMB, and Health verticals, focusing on revenue generation and campaign execution.

In Short

• Develop and implement lifecycle strategies for targeted verticals.
• Collaborate with multiple departments to enhance campaign effectiveness.
• Drive creativity in campaign development and execution.
• Analyze performance metrics to optimize campaigns.
• Lead a small team and foster their growth.
• Stay updated on industry trends and competitor strategies.
• Manage project timelines and stakeholder communications.
• Utilize customer engagement platforms for campaign execution.
• Achieve specific revenue goals through strategic initiatives.
• Provide insights and reporting on campaign performance.

Requirements

• 3-5+ years of experience in Lifecycle/CRM marketing.
• Strong leadership and collaboration skills.
• Experience with customer engagement platforms like Iterable or Braze is a plus.
• Ability to analyze data and derive actionable insights.
• Excellent communication skills.

Benefits

• Competitive compensation package.
• Remote work flexibility.
• Unlimited Paid Time Off (PTO).
• Every third Friday off.
• Winter break closure.
• Home office setup support.
• Wellness reimbursement.