Consumer Insights Lead - Remote

Overview

As a Consumer Insights Lead at Forbes Advisor, you will play a critical role in understanding consumer behavior and translating insights into strategic actions that drive business growth.

In Short

• Lead research initiatives to gather consumer insights.
• Oversee the complete research lifecycle from design to analysis.
• Collaborate with product and marketing teams to shape roadmaps.
• Deliver actionable consumer insights and recommendations.
• Track market trends and competitive analysis for strategic positioning.
• Utilize qualitative and quantitative data to inform decisions.
• Build systems for consumer feedback loops across product lifecycle.
• Onboard junior researchers and foster a culture of consumer-centricity.

Requirements

• 5-7 years of experience in UX Research or Consumer Insights.
• Experience with both qualitative and quantitative research methods.
• Familiarity with research tools like Google Analytics and Tableau.
• Ability to connect insights with business strategy.
• Proven track record of delivering impactful research findings.
• Skilled in crafting presentations for diverse stakeholders.
• Able to synthesize research with market trends for strategic guidance.
• Comfortable in a fast-paced environment with ambiguous problems.
• Experience guiding cross-functional teams through research processes.

Benefits

• Competitive salary.
• Medical, dental, and vision coverage.
• 35 Days of PTO including Bank Holidays.
• Every third Friday of the month off.
• Disability coverage.
• Employee assistance program.
• Paid parental leave program.