Consumer Insights Manager - Remote

Overview

We’re looking for an experienced, commercially minded and brand-focused Consumer Insights Manager to join our Business Strategy & Insights team at McDonald’s UK&I. In this pivotal role, you’ll be the voice of the customer, translating data into actionable insights that shape strategic decisions across the business.

In Short

• Leading insight plans across Brand Affinity, Trust, Families, Digital and Delivery, working closely with Marketing.
• Overseeing continuous data sources like brand and advertising trackers, extracting insights that explain the ‘why’ behind performance.
• Acting as a strategic advisor to National Operations, supporting initiatives in restaurant design and customer experience.
• Collaborating with Business Insights and external agencies to connect commercial performance with customer attitudes and behaviours.
• Managing and developing a direct report (Consumer Insight Analyst), providing coaching and growth opportunities.
• Sharing best practices with global McDonald’s markets and contributing to cross-functional initiatives.

Requirements

• 5+ years’ experience in consumer insights (client or agency side), with expertise in qualitative and quantitative research.
• Proven ability to work with continuous data and lead brand and advertising-related research.
• Strong commercial acumen and experience linking customer insights to business outcomes.
• Excellent communication and storytelling skills, confident presenting to senior stakeholders.
• Line management experience and a passion for developing talent.
• Curious, proactive and resilient, with a can-do attitude and ability to thrive in a fast-paced environment.
• Experience in customer experience (CX) research is highly desirable, particularly in evaluating and improving in-person service environments.

Benefits

• Be part of a high performing insights team shaping commercial decisions across the business
• Access to industry-leading training and career development opportunities
• A collaborative and inclusive culture, where your ideas are valued
• Competitive salary plus bonus, cash allowance, free parking, free lunch and gym access
• Hybrid working pattern