Paid Social Campaign Manager - Remote

Overview

Forbes Advisor is looking for a Paid Social Media Buyer to manage and optimize paid media campaigns across multiple verticals, with an emphasis on financial services and health.

In Short

• Manage, monitor, and optimize paid social media campaigns on Meta and TikTok.
• Analyze campaign performance metrics to identify growth opportunities.
• Collaborate with creative teams to develop ad creatives.
• Conduct A/B testing on ads, audiences, and bidding strategies.
• Maintain understanding of the performance marketing landscape.
• Work with internal stakeholders to ensure campaign goals are met.
• Manage budgets effectively to ensure profitable ad spend.
• Stay up to date with platform policies and ensure compliance.

Requirements

• Proven experience in media buying on Meta and TikTok.
• Ability to optimize campaigns for ROAS and CPA.
• Strong analytical skills with proficiency in Google Analytics and Meta Ads Manager.
• Experience managing performance marketing budgets.
• Excellent communication and collaboration skills.
• Familiarity with project management tools like Airtable is a plus.
• Proactive and detail-oriented approach to problem-solving.
• Knowledge of Health, Insurance, or Financial Services is an advantage.
• Flexibility to work across global time zones.

Benefits

• Equal employment opportunities for all employees.
• Prohibits discrimination and harassment of any type.
• Comprehensive training and development programs.