Paid Social Campaign Manager - Remote

Overview

The Paid Social Campaign Manager will be responsible for developing and executing strategies for paid social channels to drive user acquisition and meet business goals for Scanner Pro.

In Short

• Develop and implement end-to-end strategies for paid social channels.
• Allocate and manage campaign budgets to maximize ROI.
• Partner with the Performance Creative Specialist to create and optimize creative assets.
• Monitor key metrics to ensure campaign effectiveness.
• Maintain detailed logs of campaigns and performance.
• Scale test creatives for continuous optimization.
• Work on automating campaign processes.
• Collaborate with cross-functional teams for campaign execution.
• Support other teams with expertise and feedback.

Requirements

• Over 5 years of experience managing large-scale paid social campaigns.
• Strong ability to analyze campaign data and optimize performance.
• Proven experience managing mobile app acquisition campaigns.
• Ability to take initiative and adapt to changes.
• Deep understanding of paid acquisition campaigns.
• Proficiency in ad platforms like Meta Ads and TikTok Ads.
• Strong knowledge of marketing analytics tools.
• Ability to interpret large datasets for campaign decisions.
• Familiarity with A/B testing and creative testing frameworks.

Benefits

• Customer-centric culture focused on user interaction.
• Opportunities for professional growth and feedback.
• A supportive team environment.
• Impact on product development and improvement.
• Innovative culture that values new ideas.