Paid Social Manager - Remote

Overview

At Brooklinen, we believe in delivering high-quality, thoughtfully designed soft home essentials that make life more comfortable. Our marketing team is at the forefront of innovation, ensuring our products reach and resonate with the right audience. We’re looking for a Paid Social Manager to join our dynamic, close-knit team and play a key role in optimizing and growing our paid social channels.

In Short

• Own the day-to-day execution and optimization of paid social campaigns across Meta, TikTok, and testing channels.
• Continuously analyze performance metrics and proactively adjust campaign structure, creative, landing pages, audiences, and copy to maximize results.
• Maintain and refine reporting dashboards to provide real-time insights for the marketing team.
• Develop and implement a robust creative and tactical testing roadmap, staying ahead of industry trends and platform updates.
• Lead creative briefing for paid social assets to ensure impactful messaging.
• Serve as the internal expert and primary point of contact for external platform representatives.
• Support the Senior Manager with paid social forecasting and budget allocation strategies.
• Manage and develop one direct report (Paid Social Associate), providing mentorship, feedback, and guidance to help them grow.

Requirements

• 4+ years of experience managing and optimizing paid social campaigns for a high-growth brand.
• 1+ year of people leadership experience (preferred), with a demonstrated ability to mentor and guide team members.
• Deep expertise in Meta and TikTok advertising, with a track record of driving engagement and revenue.
• Strong analytical mindset, with the ability to interpret performance metrics and translate them into actionable insights.
• Experience with marketing measurement methodologies (e.g., MTA, MMM, Incrementality testing).
• Skilled in developing and executing creative testing strategies.
• Proactive, adaptable, and able to manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration skills to work cross-functionally with marketing, creative, and influencer teams.
• Experience using Smartly, Looker/BI tools, and managing direct reports is a plus.

Benefits

• Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
• Fertility Support: We provide financial support for every fertility and family-building journey.
• Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
• Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
• Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
• Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support.
• We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
• Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
• Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
• Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually.
• Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
• Hybrid Schedule: Our HQ team works in the office two days a week (between Tuesday and Thursday), with three days remote.
• Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
• Equity: Our HQ team receives competitive equity grants.