Strategic Marketing Lead, K12 Schools - Remote

Overview

The Strategic Marketing Lead, K12 Schools position at Follett Content Solutions is a full-time role that focuses on developing and executing marketing strategies to enhance brand engagement and growth within the K12 education sector.

In Short

• Lead marketing efforts for K12 schools.
• Develop integrated marketing strategies.
• Collaborate with cross-functional teams.
• Drive customer engagement and retention.
• Analyze market trends and customer insights.
• Manage marketing campaigns across various channels.
• Align marketing goals with business objectives.
• Oversee budget and resource management.
• Provide leadership to the marketing team.
• Ensure consistent brand messaging.

Requirements

• 10+ years of marketing leadership experience.
• Strong understanding of K12 education and library systems.
• Proven track record in strategic marketing.
• Excellent communication and collaboration skills.
• Ability to leverage data for actionable strategies.
• Experience in project management.
• Passion for education and literacy.
• Flexibility to adapt to changing priorities.
• Strong analytical and negotiation skills.
• Experience in eCommerce and product marketing is a plus.

Benefits

• Competitive salary with bonus potential.
• Hybrid work schedule options.
• Opportunity to impact education positively.
• Collaborative work environment.
• Access to professional development resources.
• Supportive company culture.
• Equal opportunity employer.
• Flexible working conditions.
• Inclusive workplace initiatives.
• Health and wellness benefits.