Marketing Manager - Customer Activation & Retention - Remote

Overview

We’re looking for a senior, hands-on, data-driven marketer to lead First Table’s customer lifecycle across NZ, Australia, and the UK in this newly created role. Reporting to the Chief Marketing Officer, you’ll shape how we activate, retain, and re-engage diners across multiple markets.

In Short

• Lead strategy and execution across the full customer lifecycle, driving activation, retention, and reactivation.
• Build and scale multi-channel journeys across email, push, SMS, in-app, and remarketing.
• Design segmentation, personalisation, and experimentation frameworks that power growth.
• Own our lifecycle platform (Braze): architecture, governance, data hygiene, workflows, and performance.
• Partner with Product and Data to optimise activation and booking performance using triggers, insights, and experimentation.
• Connect acquisition and lifecycle activity to create a cohesive full-funnel customer experience.
• Work closely with Content and Marketing Production to shape creative and support complex lifecycle journeys.
• Guide lifecycle reporting, insights, and forecasting across markets in partnership with Data.

Requirements

• 6–10 years in CRM, lifecycle, or growth marketing roles, ideally in high-growth digital, marketplace, or B2C environments.
• Strong, hands-on experience with Braze or equivalent platforms.
• Ability to design journeys, segments, and experiments that drive measurable commercial outcomes.
• Confident working across Product, Data, Content, and Paid teams to connect the dots.
• Strong analytical capability with the ability to convert insights into action.
• A structured, curious, and entrepreneurial mindset with high executional standards.
• Experience supporting the development or scaling of a lifecycle function (formal leadership not required).
• Nice to have: multi-market experience, CRM certifications, coaching/mentoring experience.

Benefits

• Make a visible impact across NZ, AU, and the UK as you help mature a core growth function.
• Apply your experience from larger or more established teams to shape processes, systems, and foundations in a smaller, fast-growing environment.
• Work from one of our hubs, Queenstown HQ (fun office culture, regular social events, 1 WFH day per week) or Auckland, where the team works remotely and connects regularly for collaboration and catch-ups.
• Work with talented Product, Data, and Content partners who care deeply about customer experience.
• Enjoy perks like free First Table bookings, referral incentives, team recognition, and regular opportunities to celebrate wins.
• Join a beloved consumer brand that is purpose-led, award-winning, and values creativity, collaboration, and growth.