Head of Brand - Remote

Overview

You will own how Firecrawl shows up in the world — the positioning, the voice, the social presence, the launch copy, and everything in between.

In Short

• Own Firecrawl's brand positioning end-to-end.
• Write and ship launch copy, product announcements, and social posts.
• Grow and manage presence on Twitter/X and LinkedIn.
• Run competitive analysis and translate it into clear messaging.
• Partner directly with founders and product teams.
• Shape the content calendar and manage distribution.
• Think about discoverability beyond SEO.

Requirements

• 4+ years in brand management at a developer-facing company.
• Strong writing skills for technical audiences.
• Proven track record of organic growth in visibility and reach.
• Comfortable working directly with founders.
• Understanding of LLMs as a distribution channel.

Benefits

• Competitive salary based on impact, not tenure.
• Equity options up to 0.1%.
• Generous PTO and parental leave.
• Wellness stipend of $100/month.
• Learning & Development budget of $1,000/year.
• Team offsites and sabbatical options.