Account Based Marketing Lead - Remote

Overview

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc. Federato is the only AI-native platform that spans the full policy lifecycle and changes the way insurance work gets done. Better decisioning is built-in, not bolted on: insurers' unique portfolio goals, strategies, rules, and appetite are part of the workflow so underwriters win the right deals, faster.

In Short

• Design and execute 1:1 and 1:few ABM programs that align to sales goals.
• Oversee account selection, research, and orchestration across marketing channels.
• Define buyer personas and craft messages that align with their challenges.
• Coach stakeholders across Marketing, Customer Success, and Sales.
• Partner with content teams for campaign customization.
• Monitor key performance indicators for ABM programs.
• Ensure continuous improvement of prospecting and marketing tactics.
• 5+ years of experience in ABM/Field Marketing in a B2B environment.
• Proven track record of managing integrated B2B marketing campaigns.
• Excellent project management skills and team collaboration.

Requirements

• 5+ years of experience in ABM/Field Marketing in a B2B environment.
• Proven track record of managing integrated B2B marketing campaigns.
• Familiarity with the technology sales cycle.
• Excellent project management skills.
• Strong team player with relationship-building skills.

Benefits

• Compensation between $175,000-$200,000.
• Total compensation package includes stock options and benefits.
• Work in a fast-paced, collaborative environment.
• Opportunity to make a difference and have fun.
• Equal-opportunity employer valuing diversity.