Account-Based Marketing Lead - Remote

Overview

Cymulate’s Continuous Security Validation enables companies to challenge, assess and optimize their cyber-security posture against the evolving cyberthreat landscape, simply and continuously.

In Short

• Serve as the marketing lead in the implementation and optimization of 6Sense
• Develop and execute account-based marketing campaigns for IICPs and strategic accounts
• Work closely with sales and SDR teams to develop and execute cohesive plan for IICPs and target accounts throughout the entire buyer’s journey
• Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers
• Collaborate with content marketing, product marketing and creative teams to customize marketing content and messaging for various buyer personas across our ICPs target account list
• Leverage various marketing channels and tactics such as email campaigns, webinars, events, and digital advertising
• Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for optimization
• Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives
• Stay up to date with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in account-based marketing, B2B marketing, or a similar role
• Experience with 6Sense
• Strong understanding of CRM systems and marketing automation tools
• Excellent communication, interpersonal, and presentation skills
• Ability to work collaboratively in a team-oriented environment
• Strong analytical skills and data-driven thinking.

Benefits

• Minimum 4-5 years of related marketing experience
• Minimum 1-2 years of relevant experience in software companies, preferably security and or SaaS
• Experience with Salesforce, HubSpot, or similar CRM platforms
• Excellent communication skills – proactive and concise
• Comfortable working with global teams across various time zones
• Strong problem-solving capabilities