Director of Demand Generation - Remote

Posted 2 days ago

Marketing

Full Time

Worldwide

Demand Generation

B2B SaaS

Account-based Marketing (ABM)

Sales Strategy

Data-driven Outbound

Pipeline Management

Cross-functional Collaboration

Analytical Skills

Leadership

AI-powered Tools

Overview

The Director of Demand Generation will own the marketing pipeline and lead the account-based go-to-market strategy, working closely with sales and marketing teams to drive personalized outreach and ensure pipeline health.

In Short

Own the marketing pipeline number across all channels.
Lead quarterly demand generation planning and forecasting.
Build and run the ABM strategy end to end.
Work hands-on with sales teams to develop account-level strategies.
Coordinate with product marketing and marketing ops.
Run weekly pipeline meetings to diagnose bottlenecks.
Continuously test and optimize outreach channels.
Manage external agencies to extend demand gen capacity.
Build and grow the demand generation function.

Requirements

8+ years in demand generation or growth marketing in B2B SaaS.
Experience in leadership roles and building ABM programs.
Hands-on experience with modern AI-powered prospecting tools.
Proven track record of outbound pipeline targets.
Strong analytical skills and experience with pipeline reporting.
Experience working cross-functionally with marketing teams.
Comfort operating as a player-coach.
Experience managing external agencies or contractors.

Benefits

Opportunity to lead and shape the demand generation function.
Work in a remote-first environment.
Collaborative team culture with a focus on results.
Access to modern tools and technologies.
Engage with cross-functional teams to drive growth.

Faros

Faros is an innovative company that leverages artificial intelligence to enhance engineering operations. By providing engineering leaders with comprehensive visibility into workflows across code, personnel, and systems, Faros empowers organizations to implement AI at scale, thereby improving engineering efficiency and cost-effectiveness. The company focuses on creating enforceable workflows and policies that streamline work processes, making it a pivotal player in the B2B SaaS landscape.

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