Client Marketing Manager - Remote

Overview

The Client Marketing Manager leads the development and optimization of lifecycle programs that keep clients informed, supported, and engaged throughout their journey, focusing on increasing client retention and satisfaction.

In Short

• Own client retention and lifecycle engagement strategy.
• Build programs promoting on-time client payments and satisfaction.
• Evolve customer lifecycle frameworks for onboarding and engagement.
• Create segmentation strategies for personalized content delivery.
• Plan and execute automated multi-channel journeys using Dynamics 365.
• Conduct A/B testing to improve engagement and retention rates.
• Collaborate with content and creative teams for aligned messaging.
• Monitor performance and implement continuous improvement initiatives.
• Partner with Data Team to maintain data quality and insights.
• Ensure compliance with CASL, PIPEDA, and AODA standards.

Requirements

• Post-secondary education in Marketing, Business, or related field.
• 4+ years of experience in lifecycle, client, or CRM marketing.
• Strong proficiency with marketing automation platforms.
• Data-driven insights experience to improve retention.
• Exceptional writing and editing skills.
• Analytical and reporting skills for actionable insights.
• Collaborative mindset with strong project management skills.
• Proven track record of delivering end-to-end lifecycle automations.

Benefits

• Inclusive and diverse workplace culture.
• Opportunities for professional growth and development.
• Support for employee well-being and work-life balance.
• Engagement in community and cultural events.
• Commitment to employee recognition and appreciation.