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Client Marketing Manager - Remote

Posted 2 weeks ago
Marketing
Full Time
Worldwide
$85,000 - $105,000/year

Overview

The Client Marketing Manager leads the development and optimization of lifecycle programs that keep clients informed, supported, and engaged throughout their journey, focusing on increasing client retention and satisfaction.

In Short

  • Own client retention and lifecycle engagement strategy.
  • Build programs promoting on-time client payments and satisfaction.
  • Evolve customer lifecycle frameworks for onboarding and engagement.
  • Create segmentation strategies for personalized content delivery.
  • Plan and execute automated multi-channel journeys using Dynamics 365.
  • Conduct A/B testing to improve engagement and retention rates.
  • Collaborate with content and creative teams for aligned messaging.
  • Monitor performance and implement continuous improvement initiatives.
  • Partner with Data Team to maintain data quality and insights.
  • Ensure compliance with CASL, PIPEDA, and AODA standards.

Requirements

  • Post-secondary education in Marketing, Business, or related field.
  • 4+ years of experience in lifecycle, client, or CRM marketing.
  • Strong proficiency with marketing automation platforms.
  • Data-driven insights experience to improve retention.
  • Exceptional writing and editing skills.
  • Analytical and reporting skills for actionable insights.
  • Collaborative mindset with strong project management skills.
  • Proven track record of delivering end-to-end lifecycle automations.

Benefits

  • Inclusive and diverse workplace culture.
  • Opportunities for professional growth and development.
  • Support for employee well-being and work-life balance.
  • Engagement in community and cultural events.
  • Commitment to employee recognition and appreciation.

F.D.S

Farber Debt Solutions

Farber Debt Solutions is one of Canada's oldest and largest debt solution providers, established in 1979. With a dedicated team of nearly 300 employees, Farber has successfully assisted over 100,000 Canadians in overcoming their debt challenges and rebuilding their lives. The company is currently undergoing a significant transformation and growth phase, seeking innovative and client-focused team members to help achieve its ambitious goals. Farber is committed to creating an inclusive and equitable workplace, fostering a culture that celebrates diversity and supports the well-being of its employees.

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