Senior Marketing Segmentation Analyst - Remote

Overview

The Senior Marketing Segmentation Analyst is responsible for developing and optimizing Integrated Marketing’s audience segmentation strategy to drive revenue growth, ABM effectiveness, and marketing efficiency.

In Short

• Own Outbound segmentation strategy leveraging intent, buyer stage, and predictive signals
• Develop prioritization and exclusion frameworks to improve targeting efficiency
• Regularly analyze Persona, Vertical, and segment performance; deliver actionable insights
• Lead AI-enabled ABM reporting using 6sense segmentation data
• Identify and refine Ideal Customer Profiles (ICPs)
• Conduct ongoing segment health checks and optimize based on engagement
• Improve contact quality and data integrity with the Global Marketing Automation team
• Collaborate cross-functionally with various teams
• Support high-priority list builds and strategic targeting initiatives

Requirements

• 4+ years in B2B marketing, segmentation, or marketing operations
• Hands-on experience with a CRM (preferably Salesforce)
• Detail-oriented with a strong focus on data integrity
• Ability to manage multiple stakeholders and shifting priorities
• Strong presentation and communication skills

Benefits

• Focus on DEI, work/life balance, development, and wellness
• Award-winning culture and people-first approach
• Opportunities for volunteering and recognition