Senior Director, D2C Audiences - Remote

Overview

Experian is seeking a strong leader to drive our growth and expansion into the Media Network landscape. This individual should have a history of building and leading successful programs with large, scaled user bases (tens of millions) in creating and delivering value for its business, partners, and consumers.

In Short

• Partner with senior leadership to develop and implement the Experian Media Network strategy
• Work cross-functionally with product, technology and business teams
• Lead strategy for signal generation and tagging across properties
• Manage audiences and taxonomies
• Support ad and marketing technology platforms for audience orchestration
• Drive rewards programs for user engagement and monetization
• Ensure compliance with data permissioning and privacy
• Oversee measurement and attribution capabilities
• Lead sales go-to-market strategy
• Serve as SME in data use-cases and compliance

Requirements

• Minimum of 10 years in adtech or media network roles
• Experience with DSP, SSP, and PMP platforms
• Strong leadership in cross-functional team outcomes
• Business and technical acumen
• Expertise in financial forecasting and P&L management
• Strong analytical skills and storytelling ability
• Experience with Product Operating Model (POM)

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and 401K
• Flexible work environment, remote or hybrid options
• Flexible time off including volunteer and paid holidays